Directing the art of dance


Adam Parson’s directing skills create an environment that captivates an audience and keeps the flow of dance moving organically.  His direction of the Redken Hair industrial helped create one of their most successful shows. His work with Alice in Wonderland, a full scale production in Seoul, Korea, inspired the Korean community to invest time to find out more about C.S. Lewis’ classic story as well as an interest in dance. Adam’s direction with Commonality Dance not only created standing ovations around the world, including Zurich where audiences rarely give standing ovations, but also created bigger sales and interest in the music of the artist he chooses to work with, including Nitin Sawhney, Moloko, Katie Noonan, Elisa, and Kimbra to name a few.

Upcoming Projects

  • Commonality GiveBack Italy
  • Commonality GiveBack New Zealand
  • Commonality GiveBack Australia
  • Commonality GiveBack Mexico 

Projects Directed

• Alice in Wonderland, Seoul, Korea
• Phoenix Jazz Dance, Auckland, New Zealand
• Redken Hair Industrial, Los Angeles 
• Il Sogno di Peter Pan, Naples, Italy
• Future = Dance, Seoul, Korea